Nielsen is the world’s leader in market research, information and analysis. For over 80 years, Nielsen has set the international standard for market research and understanding consumer behavior. Almost 9000 clients in over 100 countries use the Company’s tools to measure market trends, understand consumers and obtain insights that enhance their business performance. 

As a market research company, Nielsen is unique in its broad perspective of the market, a function of its cutting-edge information management tools, as well as its sophisticated analytical systems and methodologies, which the Company uses to represent market trends and identify future business opportunities for its clients.

Nielsen operates a dedicated and professional customer service to assist its clients in discovering the optimal route for corporate growth and development. Nielsen staff members maintain close contact with clients with the aim of selecting the most appropriate information and services for each, and assisting them in transforming this information into marketing insights and decision-making tools.

Nielsen clients benefit from services designed to:           

·         measure market performance

·         analyze market dynamics

·         diagnose and solve problems in marketing and distribution

·         identify and exploit opportunities for growth.

Among the company’s clients are the world’s largest manufacturers and distributors of consumables in such industries as food and beverage, detergent and cleaning products, cosmetics, toiletries and paper products.

We offer our services to domestic and international clients, and work in full coordination with our clients’ marketing, sales, trade and research departments, as well as their senior executive staff.

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